All Sport Inc., Dr. Pepper Snapple Group to launch zero-calorie sports beverage

PLANO, Texas All Sport, Inc. and Dr Pepper Snapple Group, Inc. announced Tuesdayis that they are set to launch what the companies boast as the first and only zero-calorie sports drink.

All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia.

"Athletes and exercisers continue to drive new demands on the sports-drink market," said Gary Smith, chairman, CEO, All Sport, Inc. "All Sport Naturally Zero is a zero-calorie sports drink that provides all of the hydration without the calories, naturally."

Rebiana is an all-natural zero calorie sweetener derived from the stevia plant. Stevia has been used as a sweetener for centuries and rebiana was recently approved by the United States Food and Drug Administration for use in a variety of foods and beverages.

All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional information on product and availability can be found online at www.drinkallsport.com.

 

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