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Amazing Grass introduces new bars, packaging


NEWPORT BEACH, Calif. -- Plant-based, whole-food brand Amazing Grass has unveiled two new organic superfood bars, as well as new packaging.

Amazing Grass’ new launch includes a clean new look for its entire portfolio of Organic Superfood Bars, which are now split into three categories: Organic Green Superfood Whole Food Nutrition Bars; Organic Green Superfood Whole Fruit, Nut and Seed Bars; and Organic Protein Superfood Plant-Based Protein Bars. 

The new packaging for Amazing Grass’ Organic Superfood Bars highlights the whole-food ingredients packed inside each bar. Inspired by Amazing Grass’ farm-to-home promise, the modern design showcases images of the real, nutrient-dense ingredients, including alkalizing greens, vibrant fruits and veggies, nuts and more that are crafted into each recipe.

“Our new Organic Superfood Bars combine the convenience of an easy, on-the-go snack with the nutrient-dense power of seven alkalizing greens, protein and fiber in one delicious little package,” said Todd Habermehl, co-founder of Amazing Grass. “We know our fans will love our new chocolate options, and our inviting new look will bring newcomers to the category. Designed with the busy consumer in mind, our new Organic Superfood Bars provide an easy way for people to eat the recommend daily servings of fruits and vegetables in delicious flavors everyone loves.”

Like all Amazing Grass Organic Superfood Bars, new Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter are plant-based, USDA Organic, Non-GMO, gluten-free (except for Chocolate Chip Coconut), vegan and dairy free. Plus, the two Organic Protein Superfood Bars provide 12g of plant-based protein. Suggested retail price is $2.99-$3.29 for a single bar.

Amazing Grass products are available nationwide at major retailers.

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