American Pistachios, Anheuser-Busch partner for retail promotion

FRESNO, Calif. — American Pistachio Growers is teaming up with Anheuser-Busch to promote the perfect pairing — beer and nuts.



Starting now and through 2015, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Michelob Ultra.



Three additional promotional periods are scheduled for Fourth of July and Labor Day gatherings, and for the kick-off of the fall football season.



“This is our first initiative at point of sale, to identify and promote pistachios grown and processed by the hundreds of members that make up American Pistachio Growers. It is a strong nationwide rollout, with a leading retail partner, and more than 19,000 stores participating, including supermarkets, mass market retailers and drug stores,” stated Judy Hirigoyen, VP global marketing for American Pistachio Growers. “This concept was tested successfully in a few states in 2014. Research continues to reveal the health attributes of pistachios and industry growth confirms they are a popular choice as more Americans are choosing nutritional snacks.”