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Americans will bubble over with new aerated chocolate


SALEM, Mass. Aerated chocolate is making its way to the United States.

All-natural Bubble Chocolate looks like a regular chocolate bar, but the inside has tiny bubbles. The bar contains the finest European chocolate and is available in 2.82 oz. premium milk and dark chocolate bars. The MSRP is $2.49.

With an estimated $1 billion in annual international aerated chocolate sales (Mintel 2009), Bubble Chocolate introduces chocolate lovers to the light, airy, and unique melt-in-your-mouth experience.

"The timing is right to bring something new and exciting to the U.S. market. Americans will love it, the international community will be happy to have it and it will be a favorite among dieters who are looking for a satisfying, yet lower calorie chocolate fix," said Frank Drab, president Bubble Chocolate.

Drab has partnered with Paul Pruett who will serve as CEO of Bubble Chocolate. Pruett also is CEO of Bloomsberry, a chocolate company known for its clever and sophisticated packaging. Prior to Bloomsberry, Pruett helped to build the ZonePerfect Nutrition Company from $1 million to more than $100 million in annual sales.

For more information about Bubble Chocolate, please visit the company Web site at

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