Anchor Bay, Well-Pict team for cross promotion

BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.

With every purchase of a 1-lb. strawberry clamshell package from Well-Pict and any "Chuggington" DVD, consumers have the opportunity to receive a a $3 rebate check by mail. Additionally, Well-Pict's packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD, as well as two other "Chuggington" titles, on 12 million strawberry packages.

“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP brand marketing for Anchor Bay Entertainment.

“Chuggington” is a preschool television show that airs daily on Disney Junior, Disney Channel’s new programming block designed for kids ages 2 to 7 years and their families.