Skip to main content

And the Lay's chip flavors staying on store shelves are ...

4/27/2016

PLANO, Texas -- Frito-Lay asked Americans to help decide which Lay's flavors will stay in the product lineup, and after millions of votes, the results are in.


Lay's fans voted to support Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.


"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing, Frito-Lay North America. "From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."


Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From Feb. 21 through March 8, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" matchups.


 


 


 


X
This ad will auto-close in 10 seconds