Anheuser-Busch distributor brings new beverage to Southwest Missouri

SPRINGFIELD, Mo. Innovative Beverage Group Holdings, Inc. announced Tuesday that it has signed a deal with an Anheuser-Busch supplier to expand distribution of its proprietary product, dubbed the “extreme relaxation beverage”, to the Southwest region of Missouri.

Wil Fischer Companies, a supplier in the region with exclusive rights to distribute Budweiser, has developed relationships with more than 750 on-and off-premise accounts including grocery chains, convenience stores, restaurants and other retailers in the region.

Innovative’s beverage, called drank, is the antithesis of an energy drink. It is a lightly carbonated beverage infused with melatonin, valerian root and rose hips to provide a relaxing effect.

Drank launched in select markets in early 2008.

"As the Anheuser-Busch supplier in Southwest Missouri, Wil Fischer Companies touts an extensive portfolio of solid relationships that they will be able to use to place drank on store shelves and refrigerator cases of many accounts across the region," said Peter Bianchi, CEO of Innovative Beverage Group. "It is the personal relationships with their accounts that make well-respected local distributors like Wil Fischer the key to success for drank as it continues to grow nationally."

Drank is currently sold in several major markets, including metropolitan areas of Houston, Las Vegas, New York, and more.