Anheuser-Busch introduces new low-calorie beer

ST. LOUIS Following its success in test markets, Select 55 -- acclaimed as the lightest beer in the world -- launched nationwide on Feb. 1.

Hitting store shelves across the country as the football season draws to its dramatic close, Select 55 will receive a boost in initial awareness when it airs its first national TV ad during CBS' broadcast of Super Bowl XLIV.

Select 55's launch also will be supported by an all-new Web site, Select55.comm that will provide a unique online community for adult beer drinkers, with daily news and updates via "The Lightest Blog in the World," and a place for fans of Select 55 to interact.

"We'd be hard-pressed to find a better way to introduce millions of adult beer drinkers to the lightest beer in the world than to feature the brand as part of our Super Bowl ad lineup," said Keith Levy, VP marketing, Anheuser-Busch.  "We've been encouraged by the positive response Select 55 has received in test markets and are pleased to now offer it to consumers nationwide.  Our Innovations and brewing teams have once again successfully collaborated to give the consumer what they want."

Select 55 contains 55 calories and 1.9g carbohydrates per each 12-oz. serving. The beer also will available in clear glass bottles in 6-, 12- and 24-packs, and 12-oz. aluminum cans in 12- and 18-packs.