Aquafina Alive water is reborn with additional nutrients

3/10/2008

PURCHASE, N.Y. PepsiCo said that in response to demands for beverages that outperform soft drinks when it comes to health and hydration, it has redesigned its line of Aquafina Alive Nutrient Enhanced Water Beverages to feature more nutrients—one flavor even contains the daily recommended amount of fiber.

All of the Aquafina Alive waters contain such health and performance additives as caffeine, electrolytes, antioxidants, fiber and vitamins.

The four new low- and zero-calorie beverages also have health-minded names. Satisfy is peach mango-flavored and contains 10 percent of the daily recommended amount of fiber; Protect is berry pomegranate-flavored with 10 percent the daily dose of vitamins E and C; Energize is orange lime-flavored with added caffeine and 10 percent the daily dose of vitamin B; and calorie-free, lemon-flavored Hydrate has electrolytes, sodium and potassium.

Aquafina Alive’s new labels also feature clean, simple graphics. PepsiCo says the new labels are the best way to bring the taste and benefits of Aquafina Alive “to life.”

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