Arbor Mist launches frozen wine cocktails

5/2/2012

SAN FRANCISCO — Arbor Mist has expanded its lineup to include new frozen beverages.


Arbor Mist said the frozen wine cocktails are packaged in single-serve, 10-oz. pouches and will include blackberry merlot, white pear pinot grigio and strawberry white zinfandel flavors.


"Arbor Mist takes great pride in offering our consumers new and innovative products created directly from their insights and preferences," Arbor Mist marketing director Amy Martin said. "We're thrilled to expand our product collection with this refreshing, novel way to enjoy our wine. We're eager for both new and tried-and-true Arbor Mist consumers to taste our product in this unique, fun format."


Arbor Mist frozen wine cocktails are available nationwide for a suggested retail price of $1.99.

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