Arctic Zero intros low calorie, light ice cream line

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Arctic Zero intros low calorie, light ice cream line

By Gisselle Gaitan - 03/20/2018
Arctic Zero, a brand that introduced its better-for-you ice cream offerings eight years ago, is expanding its portfolio with a new innovation. The San Diego-based company has unveiled its Arctic Zero light ice cream, which is made with real milk and cream and contains 280-to-360 calories per pint.

The brand’s latest offering is sweetened with cane sugar and does not contain sugar alcohols, corn syrup or other questionable sweeteners.

"We heard our consumers loud and clear — even with indulgence, clean ingredients matter," Amit Pandhi, CEO of Arctic Zero, said. "Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues. Arctic Zero light ice cream is naturally sweetened with cane sugar. We want people to feel good after indulging."

Arctic Zero’s light ice cream will come in seven flavors, which include:

  • Cookies and cream features chocolate ice cream sandwich cookies mixed with vanilla ice cream in a 90-calorie serving;

  • Chocolate chunk contains chocolate ice cream blended with chocolate chunks from Italian chocolatiers and contains only 80 calories per serving;

  • Peanut butter and chocolate cookies is created with peanut butter light ice cream, chocolate cookies and swirled peanut butter;

  • Mint and chocolate cookie contains fudge-covered chocolate cookies and has 90 calories;

  • Vanilla bean is sprinkled with Madagascar vanilla beans and contains 70 calories per serving;

  • Cookie and brownie dough features vanilla light ice cream and has less than a third of the calories of similar offerings; and

  • Toffee crunch has vanilla light ice cream, caramel swirls, chunks of toffee and 90 calories.

"While many people — particularly those with dietary restrictions — love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream. In the spirit of 'no taste bud left behind' we set out to create a revolutionary everyday indulgence — a low-calorie ice cream that delights and truly satisfies," said Pandhi.

Arctic Zero’s light ice cream will be available at natural and traditional grocers beginning spring 2018, in colorful packaging. Further product information can be found on the company’s website and social media channels.