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Atkins boosts breakfast offerings

4/12/2011

DENVER — Atkins Nutritionals is expanding its Day Break line with six new breakfast-inspired products.


New to the Atkins Day Break lineup are:




  • Breakfast shakes with resealable, twist-off caps in wild berry, creamy chocolate and strawberry banana flavors. Day Break shakes carry a suggested retail price of $6.99 for four shakes;




  • High-fiber soft-baked breakfast squares in blueberry almond and oatmeal cinnamon flavors, which cost $6.99 for five baked squares; and




  • Cherry pecan bars, which retail for $6.99 for five bars.




The new Day Break flavors will be available wherever Atkins products are sold nationwide by May.

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