Atkins, Powered partner to launch social community supporting healthy lifestyles

AUSTIN, Texas Social networking marketing program create, Powered, and Atkins Nutritionals have announced a partnership to produce and launch an onine tool for Atkins diet participants called The Atkins Community (http://community.atkins.com). At the Atkins Community site, dieters can interact with their peers as well as communicate with nutrition experts to get diet support, advice, exchange personal stories and search for content to learn more about the Atkins method of weight management.

“We are very pleased to introduce The Atkins Community which includes exciting new content and functionality to help Atkins site visitors connect more deeply with each other and the Atkins brand—all in a very measurable, programmatic fashion,” Ken Nicolson, chief executive officer of Powered said. “The Atkins Community is a testament to Atkins’ forward-thinking vision and we look forward to continuing to work closely with them to intelligently evolve their community over time.”

The Atkins Community features three main components:

• Ask & Answer: Dieters may contact nutritionists with diet-specific questions and receive responses quickly online.

• Rate & Review: Users are encouraged to peruse and try Atkins products, such as diet shakes and nutrition bars, and log their opinions about each product.

• Read & Learn: Users are invited to sign up for online nutrition classes and have hands-on access to participate in the “Nutritionist Blog.”