Babybel takes string cheese on a roll

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Babybel takes string cheese on a roll

04/23/2019
Babybel is putting a new fun twist on the classic string cheese.

The Chicago-based company is launching its new Mini Rolls, which blends fun and snacking together in a spiral shape.

"While kids are motivated by taste and experience, parents are on the hunt for nutrition and convenience. On a mission to save the whole family from the boring and bland at snack time, New Babybel Mini Rolls capture the common ground between parents and kids — fun!", Babybel's brand director, Melanie Nemoy said.

Containing no artificial preservatives, flavors or colors, the Mini Rolls’ spiral shape can have both parents and kids feeling a new wave of fun when peeling and eating the cheese together, the company said.

"Packed in a portable pouch and offering a good source of protein, kids will have fun pulling, peeling and twisting their Babybel Mini Rolls, and parents can feel good about serving a healthy and filling snack that's tasty and convenient for all occasions," Babybel's innovation manager, Iris Terolli-Hall said. "With so many ways to eat Babybel Mini Rolls, there is a style for everyone, and we're excited to see how parents and kids 'roll'!"

Shoppers can find Babybel Mini Rolls in five-count packs in the dairy aisle at all major retailers across the nation for a suggested retail price of $3.89.