Bacardi expands RTD line with low-calorie beverages

5/23/2012

CORAL GABLES, Fla. — Bacardi has launched a line of low-calorie, ready-to-drink-beverages.


Bacardi classic cocktails light builds off of the original the brand's classic cocktails "open and pour" line. Less than 95 calories for a 4-oz. serving, the beverages are available in pina colada and mojito flavors and made with natural flavors, real juice and pure cane sugar.


Bacardi classic cocktails light will be distributed in 750-ml size and 1.75 liters.


"Premixed cocktails have become a staple behind the bar — especially for home entertainers," said Toby Whitmoyer, VP and brand managing director for the rum category at Bacardi U.S.A. "Two of the most popular cocktails from our Bacardi classic cocktails line are the pina colada and the mojito. Quality-wise, this product fits right in on the shelf next to the other Bacardi rums, but we also look forward to attracting new consumers, who are looking for a low-calorie, ready-to-serve option with Bacardi classic cocktails light."

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