Bacardi rolls out new RTD beverage
MIAMI A variation of of the original Bacardi Mojito is now available in a new ready-to-drink design.
The Bacardi Classic Cocktail Raspberry Mojito is made with Bacardi Superior Rum, natural lime and mint flavors and an extra burst of ripened raspberries.
"Expanding on the success of the Bacardi Classic Cocktail Mojito RTD introduced last year, the new raspberry flavored variety is the perfect addition to the brand's ready-to-drink portfolio," said Gordon Chisholm, brand director, Bacardi Flavored Rums. "After the original mint and lime mojito, the raspberry mojito is one of the most popular mojitos requested at bars and nightclubs, so offering a convenient, ready-to-serve raspberry mojito for home entertaining was a natural extension for the brand.
The Bacardi Classic Cocktail Raspberry Mojito package features a distinctive translucent bottle and a sleek, sophisticated design. The 15% alcohol-by-volume (30 proof) ready-to-drink cocktail is available in a 750-ml size as well as a 1.75-liter. It has a suggested retail price of $12.99 and $19.99.