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Back by popular 'dewmand,' Mountain Dew's limited-edition flavors return

5/31/2011

PURCHASE, N.Y. — Mountain Dew has relaunched three classic flavors nationwide.


For those consumers that love to "do the Dew," Mountain Dew Pitch Black, Mountain Dew Supernova and Mountain Dew Typhoon will be available for a limited time as part of the brand's Back by Popular Dewmand campaign.


"Back by Popular Dewmand was created to celebrate our incredible fans by rewarding them with the return of some of their favorite Dew flavors," said Brett O'Brien, Mountain Dew's senior director of marketing. "There is no fan like a Mountain Dew fan — Dew fans are always engaged, and we truly value the feedback they provide about what they want to see next from Mountain Dew. Through this program we'd like to thank them and encourage their continued enthusiasm and support."

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