Barilla gives consumers a taste challenge with contest

7/7/2009

CHICAGO Finding a simple way to eat healthier without sacrificing taste just got easier.

With the Barilla "That's Whole Grain?" Taste Challenge, pasta lovers are invited to discover the great taste of Barilla Whole Grain. From now until Dec. 31, anyone who tries and is not completely satisfied with Barilla Whole Grain will receive a free box of his or her favorite regular Barilla pasta.

To participate in the challenge, consumers simply need to purchase a box of Barilla Whole Grain. Consumers who are not completely satisfied can receive a free box of their favorite regular Barilla pasta by submitting a completed redemption form, original store receipt and original UPC symbol. For easy-to-make recipes, nutritional information and challenge rules visit www.TryBarillaWholeGrain.com.

"At Barilla, we take great care to develop better-for-you pastas that not only provide the benefits of healthy eating but also deliver the great taste and quality you have come to expect from Italy's No. 1 Brand of Pasta," said Kirk Trofholz, president of Barilla America Inc. "We are confident that people will embrace Barilla Whole Grain as a delicious and nutritious way to incorporate whole grains into their mealtime."

Offered in six shapes -- rotini, penne, medium shells, linguine, spaghetti and thin spaghetti -- Barilla Whole Grain is available nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com
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