Bazooka Candy Brands debuts new Juicy Drop gum

NEW YORK -- Bazooka Candy Brands is expanding its popular Juicy Drop line of non-chocolate candy with new Juicy Drop Gum.



The gum, which will launch in early 2017, is designed to meet the top consumer need within the gum category. According to Bazooka, 83% of consumers are looking for gum with long lasting flavor and Juicy Drop Gum lets fans extend flavor in a unique and differentiated way. Its patent pending design allows consumers to use sour gel to continually boost and extend the flavor of their gum. Fans can also create their perfect mix of sweet bubble gum and sour gel for a 2-in-1 flavor experience.



“Juicy Drop is the only brand that allows consumers to control the combination of sweet and sour tastes in every bite, which has made it more and more popular every year,” said Nicole Rivera, marketing and innovation director at Bazooka Candy Brands. “Juicy Drop has a proven track record of innovation within the non-chocolate category and we saw an opportunity to bring something new to the gum category by addressing consumers’ need for long lasting flavor.”

Bazooka says the Juicy Drop line is a powerhouse brand that continues to be a top seller and ranks within the top five non-chocolate skus at checkout. The new gum offering will complement the Juicy Drop portfolio of successful products including Juicy Drop Pop, Juicy Drop Gummies, and Juicy Drop Taffy.



Juicy Drop Gum will launch in four flavors: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast.  Each tray has 16 packs and each pack comes with an easy access gel flavor booster and eight pieces of gum featuring a “drop zone” to efficiently capture sour gel while on-the-go.



Juicy Drop Gum will be available at checkout at retailers nationwide.