Bazooka Candy debuts Push Pop Gummy Roll

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Bazooka Candy debuts Push Pop Gummy Roll

Fans of Push Pops now have a new and innovative way to enjoy the popular candy treat.

Bazooka Candy, the parent company of the brand, recently unveiled the new Push Pop Gummy Roll at the Sweets & Snacks Expo in Chicago.

Designed to shake up the gummy category, the candy features a patent-pending dispenser that lets consumers push out and tear off their desired piece of sanded gummy candy and save the rest for a later date or time, the company said.

“We are thrilled to launch Push Pop Gummy Roll, and bring a truly novel and innovative product to this growing category,” Becky Silberfarb, the director of marketing for Bazooka Candy Brands said. “We conducted extensive consumer testing throughout the development process and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat!”

This new innovation joins the brand's growing gummy category, which already features the new Ring Pop Gummy Gems and Baby Bottle Pop Gummy Blast products, the company added.

Available in four of the most popular PUsh Pop flavors — strawberry, watermelon, blue raspberry and berry blast — consumers can find the product at top retailers nationwide at a later date.