Bazooka Candy debuts interlocking gummy snack

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Bazooka Candy debuts interlocking gummy snack

By Gisselle Gaitan - 03/19/2018
A new type of gummy treat has launched from Bazooka Candy, a division of Topps, which produces other such iconic sweet treats as Ring Pop, Push Pop and Bazooka bubble gum. The New York City-based company’s latest innovation is called Match-Ems, a bag filled with a mix of eight fruity flavors that can be paired together to create up to 28 different combinations.

"Our consumers are always looking to maximize flavor options, and Match-Ems is the only gummy that lets them mix and match their favorite fruity flavors to create new ones," Nicole Rivera, director of marketing at Bazooka Candy Brands, said. "We used new 3-D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined. Who would have guessed that a banana and orange gummy together could taste like bubble gum?"

Match-Ems will be available in a 3.8-oz. share-pack and 8.0 oz. resealable stand-up pouch, and include three sour flavors — blue raspberry, green apple and watermelon — as well as five sweet flavors, banana, cherry, pear, orange and strawberry. Each offering contains two interlocking shapes so consumers can easily pair together two different flavors to create their own surprising combination.

Consumers can match cherry and orange for fruit punch, sour green and apple for pear or sour watermelon and sour blue raspberry for a sour blackberry experience, the company said.

Match-Ems will be available at top retailers within the mass, convenience and grocery channels. The company also announced the launch of a national integrated marketing campaign, including a television ad that combines animation and live action, and an interactive game on Candy Mania.