Bazooka launches omnichannel campaign with 'Ice Age 5'

NEW YORK -- Bazooka Candy Brands is leveraging the popularity of the upcoming Ice Age 5 film with an exclusive omnichannel program.

Bazooka Candy Brands will bring the program to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com.

"Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies,” said Zachary Eller, SVP, marketing partnerships, Twentieth Century Fox.  “We think the promotional concept and the incredible retail activation makes this a very fun way to bring Ice Age to life with families this summer!”

The partnership will feature limited edition Ice Age: Collision Course -themed packaging across some of Bazooka Candy Brands’ top-selling candies – Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies.  Ice Age: Collision Course branded merchandisers featuring Manny, Sid, Scrat and the rest of the herd are available at retailers nationwide.

Supported by a robust integrated marketing campaign, the Candy Collision game, inspired by the film, is available exclusively for play on CandyMania.com. The multi-level game is set against the backdrop of various scenes from the film and lets users select one of four Ice Age hero characters.

This newest installment in the blockbuster animated feature series, Ice Age 5, opens on July 22. Ice Age is the second highest-grossing animated film franchise of all time, with over $2.8B worldwide.