Bear Naked brings seasonal granola to store shelves

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Bear Naked brings seasonal granola to store shelves

09/21/2018
Bear Naked is paying its tribute to the fall season.

The Solana Beach, Calif.-based company announced that it would be releasing two seasonal granola flavors to welcome the first day of fall.

Created with whole grains, honey, spices, nuts and other simple ingredients, the new product launches include:

  • Pumpkin spice granola, which is slow-baked with cinnamon, nutmeg, ginger, pumpkin seeds and white chocolate; and

  • Pecan pie granola, which is crafted with glazed praline pecans, maple syrup, cinnamon, caramel and bits of pie crust.


"Americans spent $488.7 million on pumpkin spice-flavored foods within the last year according to Nielsen and we know Bear Naked fans are always looking for new food experiences, so it was only natural for us to give a unique take on classic favorites," Jason Moraff, associate director of marketing at Bear Naked, said. "With that insight and inspiration in mind, we reimagined the familiar flavor profiles of pumpkin and pecan pie, incorporating white chocolate chips and caramel pieces in our granola to mimic the creaminess that you get when eating pie a la mode."

Each of Bear Naked’s new granolas is Non-GMO Project Verified, contain 2 g of fiber, up to 6 g of protein and 7 g of sugar or less. Both can be found on the shelves of such retailers as Target, Walmart, Kroger and Amazon Fresh, for a limited time.