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Bear Naked introduces all-natural granola bars


LA JOLLA, Calif. Bear Naked, the natural foods innovator, is expanding its premium, all-natural granola family to include a new line of granola bars that offers active consumers a unique, on-the-go snacking alternative.

Soft and chewy in texture and available in three enticing flavors (Chocolaty Cherry, Tropical and Fruit and Nut) Bear Naked 100% Pure & Natural Grain-ola bars provide a new way to satisfy cravings for delicious, "bearly" processed snacks.

Made with 100% ingredients straight from nature and minimally processed, they do not contain any preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup.

Chocolaty Cherry combines rich chocolate with cherries, pecans and almonds. Tropical features exotic fruits including mango, papaya, pineapple and coconut. Fruit and Nut replicates the popular Bear Naked all-natural granola flavor with a blend of raisins, cranberries and hearty pecans and almonds. Bear Naked 100% Pure & Natural Grain-ola bars are now available in grocery stores nationwide for the suggested retail price of $1.69 per bar.

"We are thrilled to introduce our 100% Pure & Natural Grain-ola bars, a perfect fit for the Bear Naked family of foods that provide multi-sensory combinations of pure and simple ingredients," said Ryan Therriault, senior manager, brand marketing and innovation. "Bear Naked is dedicated to providing great-tasting, nutritious snacks that compliment a naturally inclined, modern lifestyle. These Grain-ola bars are an innovative solution that strikes the perfect balance of exciting flavor, healthy indulgence and simple nutrition that nourishes the body, mind and spirit without sacrificing great taste."

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