Bear Naked unveils Premium Granola collection

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Bear Naked unveils Premium Granola collection

Bear Naked has announced the launch of its first-ever Premium Granola collection.

Featuring two flavors, the line contains melted-fair trade chocolate and nut butter that is baked right in using a technique that creates a cookie-like texture, the Solana Beach, Calif.-based company said.

The collection’s two flavors include:

White Chocolate Macadamia Nut, which contains melted fair-trade white chocolate and roasted macadamia nuts that are set off by cashew butter; and

Dark Chocolate Hazelnut Butter, which has fair-traded dark chocolate, hazelnut butter, whole grains and roasted Turkish hazelnuts.

"Grocery aisles have been lined with the same flavor variations of granola for years. We know Bear Naked Granola fans are always looking for exciting new food experiences, so we thought it was time to elevate granola from a breakfast staple to a unique treat for any time of day," Jason Moraff, the director of marketing at Bear Naked said. "We amped up the flavor profile with premium ingredients, and created a one-of-a-kind cookie-like texture that's not only indulgent but is also different than any other granola you've ever tried."

Bear Naked’s White Chocolate Macadamia Nut and Dark Chocolate Hazelnut Butter varieties are available at such select grocers nationwide as Target, Walmart and Kroger, as well as online.