Beech-Nut promises ‘no junk’ added to toddler foods

LATHAM, N.Y. Beech-Nut Monday announced the launch of its new Let’s Grow! line of meals and snacks created for toddlers along with a “no junk promise” directed at mothers.

Beech-Nut created a list of criteria to assure that the Let’s Grow! Toddler foods do not contain artificial colors, flavors, MSG, preservatives, or refined sugar and adhere to a simple list of natural ingredients. Additionally, the company said, the Let’s Grow! Line toddler foods contain vitamins and minerals for growth and healthy development.

“At Beech-Nut we recognize that moms need more options for convenient and nutritional food for their toddlers that also taste great,” president and chief executive officer Christoph Rudolf said in a statement. “By introducing Beech-Nut Let’s Grow! we are offering moms all three, along with the added promise that we're doing our part to cut the unnecessary junk out of their little one’s diet.”

Beech-Nut Let’s Grow! Line’s tummy meals and mini meals boast up to 50 percent less sodium than comparable Gerber Graduates meals, the company said. Also, Beech-Nut Let’s Grow!all-natural fruit nibbles contain a full serving of fruit, and Beech-Nut Let’s Grow! cookies and biscuits contain no refined sugar, the company has said.