Ben & Jerry’s brings a campfire classic to the freezer aisle

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Ben & Jerry’s brings a campfire classic to the freezer aisle

03/15/2018
A classic campfire treat is making its debut in the freezer aisle thanks to Ben & Jerry's. The Burlington, Vt.-based company will be putting its own twists on s’more with the introduction of the gimme s’more offering. This new flavor contains toasted marshmallow ice cream, chocolate cookies swirls, graham cracker swirls and fudge flakes.

"The toasted marshmallow ice cream base adds a new level and depth of flavor," Ben & Jerry's flavor guru, Eric Fredette, said. "We're constantly looking at how we can take our flavors to the next level, and this was a great way to do just that. Fans are sure to find this iteration indulgent!"

To celebrate the launch, gimme s’more will be featured in a sundae that will be available exclusively at participating Ben & Jerry’s scoop shops. The new flavor will roll out to retailers in mid-March for the suggested retail price of $4.89.

Ben & Jerry’s also will be conducting a Facebook Live event on March 15 to coincide with gimme s’mores unveiling. Further product information, including store availability, can be found on the company’s website.