BestSweet's Baskin-Robbins hard candies gets new design, packaging

MOORESVILLE, N.C. BestSweet Inc. is taking its name to heart by developing a better design and packaging for one of its sweet treats.

The mass-market confectionery manufacturer announced this week that it is introducing of a new, smoother shape for its licensed Baskin-Robbins Smooth & Creamy Hard Candy.  In addition to the new candy shape, updated packaging for the product is also being introduced and will prominently feature a picture of the new shape on the front of each candy bag.

The new Smooth & Creamy Hard Candy treats feature a natural swirl appearance and offer the delicious flavor, smooth texture and experience of your favorite Baskin Robbins ice cream in each mouth-watering piece. The candies are available in regular and sugar free varieties and are individually wrapped.

“This change is a testament to BestSweet’s unique ability to innovate while improving the quality of our product,” said Harry Overly, VP marketing and innovation for BestSweet. “Whether you’re an aficionado of ice cream or just love the occasional sweet treat, the texture and taste of our new hard candies will not disappoint.”

New Baskin-Robbins Smooth & Creamy Hard Candy will be available in the candy aisle of grocery, drug and mass retailers nationwide. The retail price of the 2.75 oz bag is $1.99.