Beverage industry vet promotes ‘perfect pH’ with latest product

LOS ANGELES — Beverage industry veteran Lance Collins will partner with award-winning songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. 

 

Collins, a founder of such brands as Fuze and Nos Energy, is known for his ability to successfully launch new beverage products. Dr. Luke makes his official foray into the world of beverage entrepreneurship with the collaboration. Dr. Luke is credited for crafting hit songs for such artists as Kelly Clarkson, Britney Spears and Katy Perry. 

 

According to Collins, the body’s ability to affectively absorb vitamins and minerals falls within the range of 7.35 and 7.45. Core Natural provides to consumers the “perfect pH” of 7.4. “Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body,” Collins said. 

 

The bottle’s ergonomic design was brought to life by Flood Creative agency. The beverage is available in 30-oz and 20-oz sizes. 

 

“This is an exciting time for Core Natural Water as we develop strategic distribution partnerships, expand into upscale markets, and connect with influencers who are seeking the next generation of premium water,” Collins added.