Bitsy's Brainfood adds crackers to its healthy snacks lineup

NEW YORK -- A company run by moms who are aiming to redefine "healthy" packaged organic food for kids is launching a new line of crackers.

Bitsy's Brainfood has announced the addition of Smart Crackers to its lineup of healthy and educational snacks. 

Made with organic vegetables, Smart Crackers come in three flavors: Cheddar Chia Veggie, Sweet Potato Cinna-Graham and Maple Carrot Crisp. Bitsy's Brainfood Smart Crackers are currently available exclusively at Target as part of its "Made to Matter" program, which features purpose-driven brands to make better-for-you product innovation accessible for all.  

"Bitsy's asks the question 'Why should junk food have all the fun?' " said Bitsy's Brainfood co-founder, Maggie Jones Patton. "Making healthy food both delicious and playful is the best way to help kids eat smart. And moms love that, with Bitsy's Brainfood, snack time can also be learning time."

Smart Crackers offer Vitamins A, B6, B12, D and folic acid, as well as calcium and iron. Each of the flavors comes in puzzle shapes called tangrams that kids can use to make hundreds of designs. As with all Bitsy's Brainfood products, healthy ingredients feature prominently in Smart Cracker flavor names so the "good stuff" isn't hidden from the kids who enjoy them.

Bitsy's Brainfood products are Non-GMO and Certified USDA Organic. In addition, they are made in a peanut-free and tree nut-free facility in the USA, making them an allergy-friendly, shareable snack for school time, lunchtime, playtime or anytime at all.

Target has recognized Bitsy's commitment to clean labeling, attention to allergens and dietary restrictions, and lowering sugar content by selecting them as one of this year's Made to Matter brands, a program that was launched in 2014.

Smart Crackers join the lineup of other veggie-powered Bitsy's Brainfood products, including Smart Cookies – in three-dimensional alphabet shapes – and the first organic, gluten-free vegetable cereals for kids: Fruity Number Crunch and Berry Blast. Bitsy's Brainfood product packaging and online resources offer games and activities, along with a group of colorful characters and product shapes that encourage play and learning.

The rest of the Bitsy's Brainfood products are available at major retailers nationwide.