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Bitsy's Brainfood offers allergy-friendly treats for Halloween


NEW YORK -- Mom-run brand Bitsy's Brainfood is urging awareness of food allergies to make Halloween safer for trick-or-treaters by offering a limited-edition box of allergy-friendly treats available at Target and other retailers.

"For parents of kids with food allergies, Halloween can be genuinely scary," said Maggie Jones Patton, co-founder of Bitsy's Brainfood. "We support efforts to make people more aware of the potential risks for some children and we are stepping up to offer a treat option that is safer for those with food sensitivities, and yet delicious and fun for kids."

Each box of Bitsy's Brainfood Spooky Snacks contains 16 individually-wrapped treat packs of the brand's popular Smart Cookies in the flavors Orange Chocolate Beet and Sweet Potato Oatmeal Raisin. Bitsy's Brainfood Spooky Snacks are made in a peanut-free and tree-nut free facility, making them an allergy-friendly, shareable snack for the classroom, parties or trick-or-treating.

All of Bitsy's Brainfood products are Non-GMO and Certified USDA Organic. Made with organic whole grains, Smart Cookies come in three vegetable-packed flavors.

Bitsy's Brainfood Spooky Snacks are available for a limited time only at Target, Wegmans and online at They come in 16-count packages of .8 oz. bags for a suggested retail price of $7.99.

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