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Black Forest's organic gummy bears star in reality video series

6/20/2016

OAKBROOK TERRACE, Ill. -- Ferrara Candy Company's Black Forest Organic brand is bringing a family of gummy bears, The Organics, to life in the brand's first-ever national marketing campaign.


With three "episodes" launching this summer, viewers will get up close and personal with The Organics family in the reality-style web series as they tackle deliciously real topics including family dinnertime, getting "enhancements," and peer pressure.


"Our Black Forest Organic gummies are USDA certified organic, certifiably delicious and totally real, with no artificial flavors or colors. Giving our gummies their very own reality series was the perfect way to demonstrate just how real they are," said Jill Manchester, SVP marketing and brand Strategy, Ferrara Candy Company. "We're excited to officially introduce the 'small in stature, yet full of tude' Mr. & Mrs. Organic, Junior, and Sis to the world and invite fans to follow along as their lives unfold in front of the camera in the Black Forest."


The series premiered with the release of Episode One, "Dinner," on Black Forest Organic's social channels (Facebook and Instagram) and nationally online via digital video. In Episode One, viewers join the family around the dinner table.


Episode Two, "Enhancements" and Episode Three, "Streakers," will air later this summer. Fans can also follow along on Black Forest's social channels to learn more about each of the members of The Organics family and what makes them tick.


Available in four and six-ounce bags, the four-ounce organic candies retail at Walgreens and other stores nationwide at the price point of $1.29-$1.99 per pack.


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