Blue Bunny brings ice cream sundaes to the freezer

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Blue Bunny brings ice cream sundaes to the freezer

By Gisselle Gaitan - 02/27/2018
Blue Bunny is venturing into the ice cream sundae territory with the launch of its new Load'd Sundaes. Made with premium ice cream that is specially crafted to be soft and ready to dig into, the products also contain everything consumers have come to love about the Le Mars, Iowa-based company's signature treats.

This new lineup will contain chunky cookies, crunchy nuts, rich chocolate pieces and the signature candy B's swirled together with syrups in a single-serve container.

"Load'd Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop," Rachel Lukoff, senior brand manager for Blue Bunny, said. "Our team of sensory experts know that ice cream sundaes are one of consumers' favorite ways to enjoy frozen desserts. We created Load'd Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home."

The new Load's Sundaes flavors include:

  • Bunny Tracks contains vanilla ice cream, a fudge crackle swirl, chocolate-coated peanuts, and peanut butter bunnies topped with a caramel sauce and additional chocolate-coated peanuts and peanut butter-filled bunnies.

  • Chocolate Brownie Bomb features chocolate ice cream, fudge swirls, chewy brownies, fudge sauce and a sprinkle of fudge brownie pieces.

  • Cookie Crunch 'N Fudge, which marries together fudge and cookies with vanilla ice cream, fudge-dipped cookie pieces and fudge bunnies.

  • Cookie Dough Co contains vanilla ice cream swirled with fudge, chocolate chip cookie dough, and fudge bunnies.

Additional flavors joining the sundae lineup include mint chocolate chunk, salted caramel pecan, peanut butter bunny and strawberry shortcake.

Beginning in April, the Load'd Sundaes will be available nationwide at major grocery and convenience stores in individually packaged 8.05-oz. sized cups that retail for $2.99.