Blue Plate unveils a category first: Greek yogurt mayonnaise

NEW ORLEANS -- An iconic Southern brand is shaking up the condiment aisle with the industry's first mayonnaise made with Greek yogurt.

Blue Plate Light Mayonnaise with Greek Yogurt (Blue Plate Light Greek) features creamy, tangy Greek yogurt for a full-flavored light mayonnaise with half the fat and calories of traditional mayonnaise, plus one gram of protein per serving. The new Blue Plate Light Greek is in stores now, available in a 30-ounce jar and a 12-ounce squeeze bottle.

This is the first major product innovation in real mayonnaise since the introduction of olive oil more than five years ago. Consumer research shows that Greek yogurt has come into its own as a food super trend, and U.S. consumption is expected to reach $4 billion by 2019. 

"Mayonnaise is a staple of American pantries, and we are pleased to add a tasty new option to the Blue Plate family," Blue Plate vice president of marketing Michael Morse said. "Our customers will be delighted that our new Blue Plate Light Mayonnaise with Greek Yogurt stays true to Blue Plate's flavor profile, unlocking the flavor of food without overpowering it."

With the introduction of Blue Plate Light Greek, the company is expanding its overall distribution footprint from the southeast United States, spreading north and west across the country.