Bounty's 'Make a Clean Difference' program heads to the Big Apple

NEW YORK Following the launch announcement for Bounty's "Make a Clean Difference" program, the Procter & Gamble brand said it has two additional celebrities helping the cause.

Mary J. Blige and Russell Simmons are joining dozens of of local New York City-area volunteers from the HandsOn Network and Rush Philanthropic Arts Foundation to "Make a Clean Difference" at New York City's P.S. 165 elementary school. Blige and Simmons, a co-founder of Rush Philanthropic Arts Foundation, led the team of community volunteers in tackling everything from cleaning the cafeteria and auditorium to brightening up school grounds with a fresh coat of paint. Intended to inspire continued creativity in classroom, Rush's teaching artist volunteers also will create a special mural at the school.

The Make a Clean Difference program helps make schools "Bounty clean," from cleaning cafeterias to planting around front entrances in public schools across the country, by uniting more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country. Actress and spokeswoman Gabrielle Union unveiled the program in Washington, D.C., at the HandsOn Network's reception to celebrate National Volunteer Week.