Breyers 2in1 ice cream combines cookies, candy pieces

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Breyers 2in1 ice cream combines cookies, candy pieces

By Gisselle Gaitan - 04/24/2018
Breyers is combining cookies, candy and ice cream together in its latest launch. The 2in1s feature products from Oreo, Chips Ahoy! And Reese’s Peanut Butter Cups swirled together in ice cream.

The full lineup of 2in1 sweets includes:

  • Breyers 2in1 Oreo Chips Ahoy, which combines vanilla ice cream, pieces of Oreo cookies, caramel and pieces of Chips Ahoy cookies;

  • Breyers 2in1 Reese’s Reese’s Pieces, which features peanut butter ice cream, pieces of Reese’s peanut butter cups, chocolate and Reese’s pieces Mini Candies;

  • Breyers 2in1 Snickers M&M’s, which contains caramel, pieces of Snickers, chocolate and M&M’s Minis milk chocolate candies; and

  • Breyers Heath Waffle Cone, which combines vanilla with Heathe toffee pieces that are swirled together with chocolate and fudge-covered waffle cone pieces.

“We know every sweet tooth is different and choosing is hard, so we wanted to give our fans the best of both worlds — two favorite treats in one,” Russel Lilly, marketing director of Breyers said. “We're excited to team up with these favorite candy and cookie brands. It's a dessert that's fun and everyone can agree on.”

In addition, the Englewood Cliff, N.J.-based company’s Cookies and Candy offering, which was previously known as the Blasts ice cream, is adding 35% more treats to every spoonful. Updated packaging and products will be available nationwide beginning in summer.

All four flavors of the 2in1s are now available in 48-oz. tubs at grocery stores nationwide for the suggested retail price of $3.99 to $5.49. Further information can be found on the company's website.