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Breyers, Klondike, Popsicle introduce new better-for-you dessert options

7/13/2009

ENGLEWOOD CLIFFS, N.J. Three well-known ice cream companies are cooling down for summer with their new lineup of ice cream and frozen treats, set to arrive just in time to celebrate National Ice Cream Day on July 19.

Whether consumers are looking for a healthy snack or craving a truly indulgent dessert, Breyers, Klondike and Popsicle are sure to have whatever they're looking for.

This summer, Breyers welcomes its Smooth & Dreamy line. The all-natural, half-the-fat ice cream option is a healthy choice with 30% fewer calories than regular ice cream but with the same delicious taste.

The Klondike 100 Calorie and Klondike No Sugar Added products are two other options for a guiltless crave-quencher this summer season. For its chocolate-lovers, Klondike announced that six of the Klondike stickless bars now have a thicker chocolate shell with 25% more chocolate coating to surround the light ice cream filling.

Not to be outdone, Popsicle announced the expansion of its Slow Melt line in 2009, now with more fun sizes, shapes, colors, flavors and characters for kids and less mess for moms. The All Popsicle Slow Melt ice pop varieties are fat free and a good source of vitamin C.

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