Breyers updates packaging to support American farmers

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Breyers updates packaging to support American farmers

By Gisselle Gaitan - 05/22/2018
Breyers is giving its packaging a bit of a revamp, by publicly showcasing support for the American farming industry.

Now “Partnering with American Farmers — 100% Grade A Milk and Cream” will appear on packages of the brand’s ice cream. The new label is part of the Englewood Cliffs, N.J.-based company’s ongoing pledge to source from only the highest quality ingredients and supports the livelihood of American farmers.

“At Breyers, it's simple. We care about the ingredients that make our ice cream great,” Russel Lilly, marketing director of Breyers, said. “We want everyone who enjoys Breyers ice cream to know that it not only tastes great, but is always made with high-quality ingredients. This new 100% Grade A claim will help people to rest assured that choosing Breyers is choosing quality. This continued commitment to quality is what has made Breyers a family favorite for more than 150 years.”

In addition, the company will continue to contribute to a fund that has partnered with the Dairy Farmers of America on initiatives that support cost savings and environmental stability on farms, the company said.

“This partnership will support innovation that can positively benefit our dairy farmer members and support their efforts on animal care and environmental sustainability,” David Darr, president of Farm Services and vice president of sustainability, said. “We are proud to work with Breyers to collaboratively partner on sustainability initiatives for our member farms.”

Breyers currently sells over 80 flavors and varieties that can be found in grocery stores nationwide between the prices of $3.99 to $5.99.