Bubly, Michael Bublé partner on Super Bowl ad
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PepsiCo’s sparkling water brand, bubly, will be one of the many brands debuting an ad during the Super Bowl game.
The ad, entitled “Can I have a bublé?” features singer Michael Bublé and the addition of four new flavors — blackberrybubly, cranberrybubly, raspberrybubly and peachbubly.
“I might be Canadian, but I’m a big fan of American football,” Bublé said. “I had a blast doing my very first Super Bowl commercial with bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright and full of personality. They’re perfect for any Super Bowl viewing partés you might be having.”
In the spot, Bublé believes that bubly is specifically named after him, and comedian Aparna Nancherla, among others, tries to convince him otherwise, the company said.
“It was really exciting to be in a Super Bowl ad, and getting to make Michael laugh was definitely a highlight,” Nancherla said. “I’m a big fan of the brand, especially the new blackberrybubly flavor, and of Mr. Bubly … wait, is that right?”
The Super Bowl teaser can be viewed on the brand’s social channels in the coming weeks, and the full ad will debut during the big game.
“Sparkling water fans across the country have fallen in love with bubly, and now we’re thrilled to show off its fun personality on the world’s biggest stage,” Stacy Taffet, vice president of the water portfolio at PepsiCo, said. “With this spot, we knew we had one job to do — get people to crack a smile — and there was one person we knew could help us do it: Michael Bublé. With his help, not only do we get to set the record straight that it’s bubly, not bublé, but we also get to introduce bubly’s four new flavors — all featuring their own witty tab greetings and can sayings that bubly fans have come to know and love.”
PepsiCo’s sparkling water brand, bubly, will be one of the many brands debuting an ad during the Super Bowl game.
The ad, entitled “Can I have a bublé?” features singer Michael Bublé and the addition of four new flavors — blackberrybubly, cranberrybubly, raspberrybubly and peachbubly.
“I might be Canadian, but I’m a big fan of American football,” Bublé said. “I had a blast doing my very first Super Bowl commercial with bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright and full of personality. They’re perfect for any Super Bowl viewing partés you might be having.”
In the spot, Bublé believes that bubly is specifically named after him, and comedian Aparna Nancherla, among others, tries to convince him otherwise, the company said.
“It was really exciting to be in a Super Bowl ad, and getting to make Michael laugh was definitely a highlight,” Nancherla said. “I’m a big fan of the brand, especially the new blackberrybubly flavor, and of Mr. Bubly … wait, is that right?”
The Super Bowl teaser can be viewed on the brand’s social channels in the coming weeks, and the full ad will debut during the big game.
“Sparkling water fans across the country have fallen in love with bubly, and now we’re thrilled to show off its fun personality on the world’s biggest stage,” Stacy Taffet, vice president of the water portfolio at PepsiCo, said. “With this spot, we knew we had one job to do — get people to crack a smile — and there was one person we knew could help us do it: Michael Bublé. With his help, not only do we get to set the record straight that it’s bubly, not bublé, but we also get to introduce bubly’s four new flavors — all featuring their own witty tab greetings and can sayings that bubly fans have come to know and love.”