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Bud Light gears up for summer with launch of Lime-a-Rita


ST. LOUIS — Bud Light is putting a twist on a classic summer cocktail.

The brand's Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio, blends the flavor of a margarita with a splash of Bud Light Lime.

"As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long," Bud Light VP Mike Sundet said. "This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create 'beer ritas;' Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors."

Lime-a-Rita will be available in 12-packs of 8-oz. cans, 24-packs of 12-oz. shrink-wrapped bottles and single-serve 24-oz. cans.

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