Bud Light Lime Ritas adds two flavors

ST. LOUIS — The Bud Light Lime Ritas brand will welcome two new flavors, Mang-O-Rita and Raz-Ber-Rita, to its lineup. The new Ritas join the Bud Light Lime Lime-A-Rita, Straw-Ber-Rita and the limited-time seasonal Cran-Brrr-Rita. The brand says it hopes to see continued success with the new additions.



"Lime-A-Rita and Straw-Ber-Rita are two of our most successful innovations to-date. They allowed us to introduce the Bud Light brand into occasions it hadn't traditionally played in," said Rob McCarthy, VP of Bud Light. "We anticipate Raz-Ber-Rita and Mang-O-Rita to continue extending the brand successfully into the popular margarita space. With four permanent Rita flavors to choose from, and our new convenient mixed pack featuring them all, we're excited to see consumers experiment and create their own 'Mix-A-Rita' combinations."

Mang-O-Rita and Raz-Ber-Rita are available in three pack sizes: 12-pack 8-oz. cans; four-pack 16-oz. cans and 24-oz. individual cans. The Ritas also are available in a Mix-A-Rita 18-pack, which consists of six Lime-A-Ritas, four Straw-Ber-Ritas, four Mang-O-Ritas and four Raz-Ber-Ritas.