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Bud maker to release brand new brew

7/24/2008

ST. LOUIS Anheuser-Busch Co., which earlier this month was the subject of an acquisition play by global beverage giant InBev, has announced the upcoming release date of the latest ale to join the A-B family of beers. Budweiser American Ale will be available at select U.S. retailers beginning Sept. 15, the company said.

A-B described its newest formulation as having a “rich amber color and bright, hoppy finish.” The company said that Budweiser American Ale is created through an all-malt, top-fermenting process. It also is reported to yield an aroma of sweet malt and spicy hops.

In recent years, A-B has been working to expand its portfolio to include more craft and specialty beers. The company’s most recent launches have included the beers Bud Light Lime and Budweiser Select.

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