Bumble Bee Foods makes push for growing Hispanic market

MIAMI — Seafood brand Bumble Bee Foods has hired Hispanic celebrity chef Doreen Colondres in order to connect with the growing Hispanic market in the United States, the company said Wednesday.

Bumble Bee announced its partnership with Colondres at the 2013 Hispanicize Conference in Miami. Colondres is known for her cooking segments on Fox's Utilisima Network and is the creator of The Kitchen Doesn't Bite brand and website. She also is part of the "Latin kitchen" movement, which promotes cooking with fresh, healthy and seasonal ingredients, and will develop recipes that feature Bumble Bee products, as well as Latin flavors and fresh ingredients.

"I am thrilled to partner with Bumble Bee to help educate the growing Hispanic community about the benefits of eating seafood as part of a healthy lifestyle combining a well-balanced diet with exercise," Colondres said. "With only two countries in Latin America without a coastline, seafood is a stable of Latin cuisine, and Bumble Bee offers a full line of canned and pouched tuna, salmon, sardine and specialty protein products that make seafood accessible and enjoyable year-round."