Skip to main content

Buon appetito! Ganeden Biotech, Racconto introduce first probiotic pasta line

1/12/2009

CLEVELAND Eating pasta is now easier to digest with a new line from the makers of GanedenBC30, and an importer-producer of private-label and branded Italian pasta.

Ganeden Biotech, Inc. said the all-natural Essentials Digestive Health pasta line from Racconto marks the first probiotic-enhanced pasta available to consumers.

The Essentials Digestive Health line is available in three individually sold pasta varieties, including penne rigate, rotini and rigatoni. All three varieties come in 12-ounce packages and are enhanced with GanedenBC30. Additionally, the new pasta line is all-natural and a good source of fiber, with 2 grams of fiber per serving. The pastas will retail for $2.99 to $3.49 and will be sold at select grocery retailers nationwide, including Hannaford, Giant and Price Chopper locations.

"The new Digestive Health line is a great choice for consumers looking for delicious pasta options that also deliver healthy benefits," said Rod Bambach, VP sales for Racconto. "The ability of GanedenBC30 to survive the heat of manufacturing and cooking made it the perfect choice to include in the Essentials Digestive Health line."

In addition to being sold under the Racconto Essentials Digestive Health line, private label opportunities are also available for the pasta varieties.

"We are excited to work with Racconto to provide consumers with another healthy option in the pasta aisles of their local grocery," said Ganeden Biotech CEO Andrew Lefkowitz. "Thanks to the shelf-stable properties of GanedenBC30, probiotics are no longer confined to the refrigerated dairy section. Since pasta is widely consumed, this seemed like a great opportunity to expand the health benefits of probiotics."

KelloggsDRSNhttp://www.centerstoregrowth.com
X
This ad will auto-close in 10 seconds