Campbell Soup appoints Yin Woon Rani as VP integrated marketing

CAMDEN, N.J. — A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

The company announced Friday the appointment of Yin Woon Rani to the newly created role of VP integrated marketing, saying she will work closely with business unit marketing teams to oversee Campbell's creative, media, digital and design agencies around the world. Rani will report to SVP and chief marketing officer Michael Senackerib and work out of Campbell's Camden, N.J., headquarters. She was previously president for Universal McCann's North America operations.

"Yin is a great addition to our marketing team and brings extensive strategic capabilities that will complement our existing talent and help us develop a world-class marketing organization," Senackerib said. "Her broad experience will be instrumental in leading our efforts to create integrated consumer experiences and ensure our brands have purposeful positions in the lives of people who enjoy our foods and beverages."