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Campbell’s intros Well Yes! Sipping Soups

Campbell’s is changing the way consumers eat soup.

The brand announced the launch of its new Well Yes! Sipping Soups line, which comes in a convenient grab-and-go packaging.

“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” Diego Palmieri, chief marketing officer at Campbell Meals and Beverages, said. “Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”

Available in five flavors — tomato and sweet basil; butternut squash and sweet potato; roasted pepper and tomato; harvest carrot and ginger; and sweet corn and roasted poblano — each soup provides 20% or more of daily vegetable servings and is under 200 calories per cup, the Camden, N.J.-based company said.

“The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables,” Graham Zanow, executive chef at Campbell said. “Roasted pepper is topped with smoked paprika. Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic southwest flavor. A little butternut squash purée was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe. A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”

In addition, Well Yes! Sipping Soups meet vegetarian dietary needs, are non-GMO and do not contain artificial colors or flavors, the company said.

The soups can be found at grocers nationwide and online for the suggested retail price of $1.99 per unit.
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