Candy maker announces Baskin-Robbins soft candies to be sold in theatres

MOORESVILLE, N.C. BestSweet confection maker has announced that a new line of Baskin-Robbins soft candy will soon be available in boxed form for the movies.

Brand manager, Mark A. Fields, said, “Given the buzz and success we received from the recently launched soft candy products, it was only fitting to also release it in the fun theater box format. We’ve witnessed fantastic growth of the theatre box packaging format across food, drug and mass channels, and with the recent product launch and changes we’ve been making to the line, the timing was perfect for those retailers looking to add unique theatre box items to their candy sets.”

The announcement to release the boxed soft candies was first made at the 2008 Winter Confectionery ECRM event, in Denver, C.O. during the week of Feb. 18 through 22.

The soft candies will be available in two flavors; mint chocolate chip and very berry strawberry ice cream flavors. The box comes in a 3.1 oz size and retails for $1.29. BestSweet says the boxed soft candies will be available in theatres May 2008.