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Cape Cod unveils pink Himalayan salt, red wine vinegar chips

Cape Cod’s got a whole new flavor that will only be hitting store shelves for a limited time.

The Hyannis, Mass.-based company will donate 5% of the proceeds from the newly unveiled Pink Himalayan Salt and Red Wine Vinegar potato chips to the Susan F. Smith Center for Women’s Cancers at the Dana-Farber Cancer Institute in New England.

“We are proud to stay true to our New England roots and support a local and revolutionary institution like Dana-Farber Cancer Institute,” Aaron Torchio, director of marketing at Cape Cod, said. “Pink Himalayan Salt and Red Wine Vinegar not only tastes good but allows our consumers to do good by simply enjoying a deliciously unique potato chip.”

Featuring a tangy and savory taste, the chips are cooked in kettles to obtain the crunch and golden hue Cape Cod is known for, the company said.

Cape Cod’s Pink Himalayan Salt and Red Wine Vinegar potato chips retail for $3.79, and can be found on the company's website and on the shelves of such retailers as Publix, Harris Teeter, Walmart, Stop & Shop, Shaw’s, Hannaford and Market Basket.
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