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Capri Sun helps kids with fruit, veggie intake

5/22/2012

TARRYTOWN, N.Y. — Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.


Packaged in the popular 6-oz. Capri Sun pouch, Capri Sun Super V contains a combined serving of fruits and vegetables (75% from fruit juice and 25% from vegetable juice) and also is fortified to be a good source of fiber, the company said.


"We heard from moms that they were constantly in search of fun and delicious ways to get their kids to eat fruits and vegetables," Capri Sun brand manager Wilfred de Guzman said. "With no artificial colors, flavors or preservatives and a good source of antioxidant vitamins A, C and E, Super V comes to the rescue."


Capri Sun Super V will be available this month in grocery stores and supermarkets nationwide. Suggested retail price for a pack of 10 pouches is $3.48.

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