Celestial Seasonings intros 5 new flavors, brings back classic packaging

BOULDER, Colo. — After hearing from customers who preferred the company’s old look after Celestial Seasonings’ brand refresh last year, the company has decided to bring back its classic artful packaging. The Thursday announcement also shared the five new flavors Celestial Seasonings would be rolling out alongside the re-release of an old favorite. 

 

The five new flavors are Sleepytime Mint Herbal Tea, Sangria Zinger Herbal Tea, Matcha Green Tea and Ginger Green Tea. The company is also re-releasing its Almond Sunset Herbal Tea for sale online. Alongside the launches and the classic packaging return, the company is launching it’s “The Magic of Tea” marketing campaign that will feature ads and custom animated videos across multiple digital channels and will include an experiential event in New York City this fall. 

 

“Celestial Seasonings is known for creating delicious specialty teas that add a sense of wonder to every sip,” Celestial Seasonings general manager David Ziegert said. "We decided to expand our current portfolio with these new and unique offerings after extensive customer feedback describing what they're looking for from us. Many fans also told us how much they missed our Almond Sunset variety–so we've brought it back and given them even more iconic blends to love."